PEST analysis

SWOT analysis

Marketing segmentation

Business Objectives - Wallpaper design

The first 12 months

· I will attend the craft fairs in Harrogate, along with 2 others in the local Yorkshire area, to begin spreading my business across the local community.

· I will visit local art establishments such as Leeds College of Art, Huddersfield Surface pattern department, Harrogate, Bradford and Dewsbury art colleges to raise my business profile and offer my skills for workshops with students.

After 2 years

· Expand my studio/workshop and bring in one other designer full time and someone part time to help with paperwork. This will help with expansion of the business.

· I intend to have expanded my business profile outside the local Yorkshire area, by visiting at least 2 craft/design fairs one in Scotland and one in London.

· I plan to visit a studio or professional workshop abroad to begin international status.

After 5 Years

· My goal would be to set up a studio in Leeds, so I have a professional base for clients to contact and visit me and view previous wall hangings I have designed.

· To be recognised by the local art and design student community.

· Bespoke design collection.

· Visit more craft/design fairs across the country to expand my name and sales.

· To advertise my business in new areas, such as specialist interior design houses, outside of the Yorkshire area.

· To invest in at least 2 of my own printers to raise my income higher.

Updates about me.

- as a designer i am adaptive to the clients needs, and will create a range of ideas and work to suit their needs.

- i most enjoy working in illustration and print, and would love the opportunity to work with pattern in the professional industry.

- i enjoy working with people and buzzing off ideas to one another. I would like the opportunity to work in a design house, i feel i work well around people.

words to describe me: adaptive, enthusiastic, home made, print, illustration, communicator, dedicated, people, approachable, team worker.